Post by account_disabled on Nov 25, 2023 10:40:15 GMT
Social selling as the (first) bridge to the future of sales in the pharmaceutical field Capturing the value of social selling will be increasingly important and will become fundamental to the survival of some. The pharmaceutical and parapharmaceutical industry is saturated and changes in sales models have forced global leaders to invest in new strategies that are already proving successful. Someone has only optimized the old models but those who are obtaining the best competitive advantage are those who have been able to fully implement key account management methods which include investments in digital tools including social media despite an initial lack of success and measurement difficulty.
Sales teams, in addition to increasing their know-how with transversal and vertical knowledge , must begin to embrace social selling. In addition to having a complete vision of the sales flow and fully aligning Web Development Services with the marketing team , they must first of all be in line with the value propositions offered by their brand and obtain a calculated overall impact. In the eternal struggle between satisfied and dissatisfied customers, a "new" profile emerges: that of the passive customer. Understanding and knowing your passive customer gives you the chance to exploit new opportunities.
Why not take advantage of them? If we define a promoter as someone who offers to personally recommend or endorse a product or service, how many of your customers would you consider promoters? If we instead define a detractor as someone who is willing to go to great lengths to share a negative experience and dissuade others from using a product or service, how many customers would you consider your detractors? We adopt the customer perspective… Almost always, the truth is that we are indifferent or passive to the products or services we use.
Sales teams, in addition to increasing their know-how with transversal and vertical knowledge , must begin to embrace social selling. In addition to having a complete vision of the sales flow and fully aligning Web Development Services with the marketing team , they must first of all be in line with the value propositions offered by their brand and obtain a calculated overall impact. In the eternal struggle between satisfied and dissatisfied customers, a "new" profile emerges: that of the passive customer. Understanding and knowing your passive customer gives you the chance to exploit new opportunities.
Why not take advantage of them? If we define a promoter as someone who offers to personally recommend or endorse a product or service, how many of your customers would you consider promoters? If we instead define a detractor as someone who is willing to go to great lengths to share a negative experience and dissuade others from using a product or service, how many customers would you consider your detractors? We adopt the customer perspective… Almost always, the truth is that we are indifferent or passive to the products or services we use.