Post by account_disabled on Dec 3, 2023 4:06:59 GMT
The likely disappearance of Google Analytics would have significant consequences for data and businesses themselves. On the one hand, an economic impact : a large number of companies use this tool for free and have not anticipated the use of paid tools even if free tools are also available to them. On the other hand, an impact on the internal organization : many companies were used to working with this service and have developed processes and confidence in it thanks to its regular use.
The uses and structuring of their monitoring could be modified, notably raising questions in terms of comparative data analysis. How can we effectively and quickly compare reports issued Country Email List by two different tools, constructed differently and not always having the same indicators? Many businesses had already been shaken up in recent months by the disappearance of Facebook Analytics or simply the bounce rate indicator in Google Analytics 4. We can therefore foresee major upheavals for the monitoring profession if Google Analytics entirely were to disappear from our companies.
The rise of marketing and digital communication now requires companies to conduct weekly or even daily monitoring. Bringing together customer data on products, competitors, the general market and the macro-economic context in a single tool saves considerable time for competitive intelligence.
The measurement of this data can no longer be neglected: it is an integral part of the daily life of strategic teams. Alternatives to consider today Is this the “end of the world”? Certainly not.
The uses and structuring of their monitoring could be modified, notably raising questions in terms of comparative data analysis. How can we effectively and quickly compare reports issued Country Email List by two different tools, constructed differently and not always having the same indicators? Many businesses had already been shaken up in recent months by the disappearance of Facebook Analytics or simply the bounce rate indicator in Google Analytics 4. We can therefore foresee major upheavals for the monitoring profession if Google Analytics entirely were to disappear from our companies.
The rise of marketing and digital communication now requires companies to conduct weekly or even daily monitoring. Bringing together customer data on products, competitors, the general market and the macro-economic context in a single tool saves considerable time for competitive intelligence.
The measurement of this data can no longer be neglected: it is an integral part of the daily life of strategic teams. Alternatives to consider today Is this the “end of the world”? Certainly not.