Post by account_disabled on Dec 9, 2023 5:07:21 GMT
They did not have a Crisis Management manual as nearly 99% of companies in Mexico do not have. And, surely, they did not have a metric that would allow them to quantify the viral effect and the number of people that this had impacted digitally. Something that could have been measured with a correct social listening methodology. Furthermore, La Costeña made another serious mistake with its attempt at Crisis Management .
In the statement, in the video and in subsequent conferences, they placed a lot of emphasis on the quality of their products. The problem was never the quality and that could be made clear with the video. The real problem Digital Marketing Service is that consumers lost trust in the brand. Had it had a Crisis Management Plan , La Costeña would have understood that it was better to restore the trust of its customers and not run an advertising campaign for.
Its products in the hope that citizens would forget what happened. And not only that, the serious communication errors in the face of the company's fatal Crisis Management never removed the product from the market. Which, given the simple suspicion of contamination, was something that had to be done immediately. The authorities had to intervene, further damaging the company's image. Brand Perception | Prospect Factory It is better prevent. Crisis Management Plan to reduce the negative impact of contingencies It is necessary to be prepared as best as possible.
In the statement, in the video and in subsequent conferences, they placed a lot of emphasis on the quality of their products. The problem was never the quality and that could be made clear with the video. The real problem Digital Marketing Service is that consumers lost trust in the brand. Had it had a Crisis Management Plan , La Costeña would have understood that it was better to restore the trust of its customers and not run an advertising campaign for.
Its products in the hope that citizens would forget what happened. And not only that, the serious communication errors in the face of the company's fatal Crisis Management never removed the product from the market. Which, given the simple suspicion of contamination, was something that had to be done immediately. The authorities had to intervene, further damaging the company's image. Brand Perception | Prospect Factory It is better prevent. Crisis Management Plan to reduce the negative impact of contingencies It is necessary to be prepared as best as possible.