Post by account_disabled on Feb 13, 2024 11:16:16 GMT
First lets check how it works, what is worth publishing and whether it will work at all for the brand we run Mikhail Fediukovich Senior Performance Specialist Digital Consulting Performance Lead at Kerris In it is worth paying more attention to the human aspect in the advertisements we create. Despite the wave of information about work automation it is sometimes worth considering whether we are forgetting that our advertisements are aimed at real people. They, not their Google Assistant, decide at least for now which ads to click on and what to buy. The conflict between Unia and Meta leading to new restrictions on targeting on platforms.
Will certainly force advertisers to go beyond the standard framework of Google and Facebook paying attention to less obvious platforms where there are potential target audiences from TikTok through Finland Telemarketing Data to Reddit or Snap. The trend to simplify the process of creating ads and limit the areas over which we have direct influence will undoubtedly continue. Meta wants us to benefit from improving ads andAdvantage Google recommends accepting all their suggestions and using broad match keywords Both platforms encourage minimal modification when creating ads This is not always a negative phenomenon as I have seen many campaigns.
Where it would actually be better to give control to robots the algorithms it is worth showing them the direction they should follow Dominika Bucholc Consultant and expert in AI and strategy I would be careful calling the next year the year of AI especially when we only think about generative AI. . It will be important to maintain a balance between the use of AI and maintaining the authenticity and creativity of the brand. Of course we will continue to learn and adapt this technology but the term Human Intelligence will appear much more often. As more marketers begin to incorporate AI into their writing processes it will be crucial.
Will certainly force advertisers to go beyond the standard framework of Google and Facebook paying attention to less obvious platforms where there are potential target audiences from TikTok through Finland Telemarketing Data to Reddit or Snap. The trend to simplify the process of creating ads and limit the areas over which we have direct influence will undoubtedly continue. Meta wants us to benefit from improving ads andAdvantage Google recommends accepting all their suggestions and using broad match keywords Both platforms encourage minimal modification when creating ads This is not always a negative phenomenon as I have seen many campaigns.
Where it would actually be better to give control to robots the algorithms it is worth showing them the direction they should follow Dominika Bucholc Consultant and expert in AI and strategy I would be careful calling the next year the year of AI especially when we only think about generative AI. . It will be important to maintain a balance between the use of AI and maintaining the authenticity and creativity of the brand. Of course we will continue to learn and adapt this technology but the term Human Intelligence will appear much more often. As more marketers begin to incorporate AI into their writing processes it will be crucial.