Post by account_disabled on Feb 18, 2024 3:56:03 GMT
Use a filter to start the workflow, then have it automatically add contacts to the email list for loyal customers. 6. Clean your list re-opt-in Maintaining a clean email list is important if you want to achieve sustainable growth and high engagement with your email marketing campaigns. Automation can help you clean up your list through a re-opt-in process. Why this automation scenario is helpful: Although it may seem counterintuitive, removing people from your email list is good for a number of reasons: Improve engagement rates with your email campaigns. By eliminating disinterested contacts, you can be sure you're only communicating with qualified leads.
Decrease spam complaints and unsubscribe rates. If you only have people interested in your content on your email list, they are less likely to make spam complaints and unsubscribes. Both of these reasons add up to a better Customer Phone Number List sender score with email providers like Gmail and Yahoo. This means that your emails are more likely to be delivered in the future. The re-opt-in scenario Stage setup: Create a filter to start the automation workflow. A good point of reference for this could be any contact who hasn't opened one of your emails in over a year. You can then send these contacts an email informing them that they will be removed from your email list unless they opt back in to receive your messages.
Include a button in the email that says "Yes, I want to continue receiving emails." Make the workflow wait a week, and if the person doesn't click the confirm subscription button, remove them from your email list. 7. Lead scoring Qualifying leads is a lot like interviewing job candidates. You want to make sure they have the right qualities and are interested in the offer. Unfortunately, you don't have the time or manpower to interview every person who visits your website. However, you can get pretty close using lead scoring with marketing automation. Why this automation scenario is useful: Lead scoring is one of the most effective and useful ways to track potential customers for many reasons: Better communication with potential customers who are most likely to convert.
Decrease spam complaints and unsubscribe rates. If you only have people interested in your content on your email list, they are less likely to make spam complaints and unsubscribes. Both of these reasons add up to a better Customer Phone Number List sender score with email providers like Gmail and Yahoo. This means that your emails are more likely to be delivered in the future. The re-opt-in scenario Stage setup: Create a filter to start the automation workflow. A good point of reference for this could be any contact who hasn't opened one of your emails in over a year. You can then send these contacts an email informing them that they will be removed from your email list unless they opt back in to receive your messages.
Include a button in the email that says "Yes, I want to continue receiving emails." Make the workflow wait a week, and if the person doesn't click the confirm subscription button, remove them from your email list. 7. Lead scoring Qualifying leads is a lot like interviewing job candidates. You want to make sure they have the right qualities and are interested in the offer. Unfortunately, you don't have the time or manpower to interview every person who visits your website. However, you can get pretty close using lead scoring with marketing automation. Why this automation scenario is useful: Lead scoring is one of the most effective and useful ways to track potential customers for many reasons: Better communication with potential customers who are most likely to convert.