Post by account_disabled on Feb 18, 2024 4:28:21 GMT
If you follow this method, remember to check the box that allows contacts to complete the process more than once. This will ensure that you receive points for all category actions you perform. Dynamic segmentation lists with lead scoring What is dynamic segmentation? Dynamic segmentation consists of using marketing automation to group contacts into lists defined by specific characteristics or actions, so that your real-time marketing emails are better targeted to your recipients. You can create dynamic segmentation using different methods specific actions, contact attributes, etc. and among them is lead scoring. In fact, it is one of its most popular uses.
Once you've created your lead scoring model, you can use each contact's scoring attribute to decide which list to add them to . This will allow you to send email campaigns that are much more tailored to your readers. Example: In the latestdatabase.com example above, when a contact reaches a score above 40, they are added to the “qualified leads” list. For more information on how to create these processes in Best of luck, check out our in-depth tutorial . Create segmented contact lists As we just noted, you can use the lead scoring attribute to automatically add your contacts to segmented lists based on their level of interest in your product or service.
To do this, you just have to assign an interval of points to each category of leads. Here is an example: New prospects: Scores < 20 Curious Prospects: Scores of 20 49 Interested prospects: Scores of 50 80 Prospects prepared for purchase: Scores > 80 After defining these parameters, you can configure your segmentation process to add users to the corresponding list. Don't forget to include a "reset" for your leads' scores if they begin to show a lack of interest after receiving more segmented emails from your company. You can establish a condition that they have interacted with your email campaigns in a certain period of time for example, the last 30 days.
Once you've created your lead scoring model, you can use each contact's scoring attribute to decide which list to add them to . This will allow you to send email campaigns that are much more tailored to your readers. Example: In the latestdatabase.com example above, when a contact reaches a score above 40, they are added to the “qualified leads” list. For more information on how to create these processes in Best of luck, check out our in-depth tutorial . Create segmented contact lists As we just noted, you can use the lead scoring attribute to automatically add your contacts to segmented lists based on their level of interest in your product or service.
To do this, you just have to assign an interval of points to each category of leads. Here is an example: New prospects: Scores < 20 Curious Prospects: Scores of 20 49 Interested prospects: Scores of 50 80 Prospects prepared for purchase: Scores > 80 After defining these parameters, you can configure your segmentation process to add users to the corresponding list. Don't forget to include a "reset" for your leads' scores if they begin to show a lack of interest after receiving more segmented emails from your company. You can establish a condition that they have interacted with your email campaigns in a certain period of time for example, the last 30 days.