Post by account_disabled on Sept 3, 2023 9:34:47 GMT
No major changes in marketing activities to promote e-commerce sites are expected in the next few years.
In addition to marketing, the bulk of companies' investments in the e-commerce sector are aimed at improving the user experience on the e-commerce platform and the creation of mobile sites for e-commerce solutions fully accessible from any device.
A significant fact: 75% of online stores have budgeted for Phone Number List greater investments in mobile (site creation and web marketing).
Similarly, many companies are announcing increased funding to create and promote stores on marketplaces.
Almost 50% of companies active in e-commerce announce greater investments in marketplaces
Social Media and eCommerce
to promote brands and e-commerce sites. The main doubt concerns the ability to measure its effectiveness and the real contribution to increase online sales .
Judgment of e-commerce sector workers on the performance of social media marketing and the measurement of ROI
In any case, thanks to tracking and analysis tools (increasingly capable of cross-referencing data between different platforms) it is now possible to calculate the return on investment in a sufficiently precise way.
As far as Italy is concerned, among the social networks, Facebook continues to dominate the scene and provide the most satisfactory performances according to those employed in the eCommerce sector. He follows youtube and then the other social networks at a considerable distance.
A rapidly growing trend is that of video marketing to promote products and services . Youtube and Facebook will compete for the market as competing platforms for the distribution of video content.
Regardless of the difficulties encountered by many businesses in evaluating these online marketing channels and more specifically in calculating ROI, there is no doubt that it is worth insisting on their use.
According to various studies, more and more people rely on the recommendations of their contacts or are influenced by the opinions expressed on social media before purchasing online. In fact, these opinions matter much more than any online or offline advertising campaign.
In this sense, social media represents a form of influencer marketing that has a significant impact on e-commerce sales, no company can afford not to adequately manage this channel.
It may also be for this reason that 50% of Italian companies say they want to increase investments in social media marketing to increase sales on the internet.
Forecasts on e-commerce in Italy
The 2015 ecommerce forecasts relating to the various product categories show growing percentages for all sectors except electronics (-5%). Best performance is expected for:
In addition to marketing, the bulk of companies' investments in the e-commerce sector are aimed at improving the user experience on the e-commerce platform and the creation of mobile sites for e-commerce solutions fully accessible from any device.
A significant fact: 75% of online stores have budgeted for Phone Number List greater investments in mobile (site creation and web marketing).
Similarly, many companies are announcing increased funding to create and promote stores on marketplaces.
Almost 50% of companies active in e-commerce announce greater investments in marketplaces
Social Media and eCommerce
to promote brands and e-commerce sites. The main doubt concerns the ability to measure its effectiveness and the real contribution to increase online sales .
Judgment of e-commerce sector workers on the performance of social media marketing and the measurement of ROI
In any case, thanks to tracking and analysis tools (increasingly capable of cross-referencing data between different platforms) it is now possible to calculate the return on investment in a sufficiently precise way.
As far as Italy is concerned, among the social networks, Facebook continues to dominate the scene and provide the most satisfactory performances according to those employed in the eCommerce sector. He follows youtube and then the other social networks at a considerable distance.
A rapidly growing trend is that of video marketing to promote products and services . Youtube and Facebook will compete for the market as competing platforms for the distribution of video content.
Regardless of the difficulties encountered by many businesses in evaluating these online marketing channels and more specifically in calculating ROI, there is no doubt that it is worth insisting on their use.
According to various studies, more and more people rely on the recommendations of their contacts or are influenced by the opinions expressed on social media before purchasing online. In fact, these opinions matter much more than any online or offline advertising campaign.
In this sense, social media represents a form of influencer marketing that has a significant impact on e-commerce sales, no company can afford not to adequately manage this channel.
It may also be for this reason that 50% of Italian companies say they want to increase investments in social media marketing to increase sales on the internet.
Forecasts on e-commerce in Italy
The 2015 ecommerce forecasts relating to the various product categories show growing percentages for all sectors except electronics (-5%). Best performance is expected for: